博客來Finally - a digital marketing metrics reference that’s clear, practical, and complete.
Most marketers today are drowning in dashboards but starving for clarity. Digital Marketing Metrics Made Simple cuts through the noise with a comprehensive, jargon-free reference to the formulas, KPIs, and analytics that actually matter.
Whether you’re tracking SEO metrics, social media KPIs, email marketing performance, paid advertising ROI, or e-commerce analytics, this book shows you exactly how to define, calculate, and apply every important metric for measurable growth.
Inside, you’ll learn:
Clear definitions of all key digital marketing metrics and performance KPIs.
Exact formulas - the same ones used in Google Analytics, Meta Ads Manager, and top analytics platforms.
When to use (and when to ignore) a metric so you focus on what drives growth, not vanity numbers.
Channel-specific metrics for SEO, SEM, social media, email, video, affiliate, display, e-commerce, and mobile apps.
Funnel-based organization - from Awareness and Consideration to Conversion and Retention.
Real-world examples and templates that make the numbers actionable.
Why this book?
Unlike guides that overwhelm you with theory or shallow lists, this book is designed to be your desk reference - a companion you’ll bookmark, highlight, and return to whenever you need quick clarity.
You’ll be able to:
Open any analytics dashboard and instantly know what matters and what doesn’t.
Compare metrics across channels without getting lost in jargon.
Use data-driven marketing analytics to make faster, smarter business decisions.
Confidently track metrics like CAC, LTV, ROAS, churn rate, attribution, and conversion rate across campaigns.
Who it’s for:
Founders & entrepreneurs who want clarity without the fluff.
Freelancers & consultants who need to explain results to clients.
Marketing managers & analysts looking for a trusted reference across all channels.
Students & learners building a foundation in marketing measurement and analytics.
The Bottom Line
By the time you finish, you’ll have a single trusted reference for digital marketing metrics, KPIs, and analytics - one that turns numbers into insights, and insights into growth.
Whether you run ads, manage SEO, oversee e-commerce, or build cross-channel campaigns, this is your go-to marketing metrics handbook.
Digital Marketing Metrics Made Simple: The Complete Reference for Metrics, KPIs, and Analytics That Drive Growth
Stop guessing. Start measuring what matters.
