博客來 - 企業管理
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看圖書介紹「關於如何在職場建立並維繫信任關係，一部最有用的指南！」－LinkedIn副總裁 Daniel Roth
歷經全球疫情擴散、上下震盪的經濟困境、緊張的政治情勢，領導者們面對的壓力和危機越見攀升。在這些變化下，「溝通」不再只是具加分性質的柔性技巧，這個建立聯繫、創造對話機會的能力，已成為不可或缺的重要工具。
本書中，輝瑞企業事務總監、同時也是公司內部倡議提升溝通技巧的先驅－莎莉．蘇斯曼，記錄下這間跨國藥廠如何在疫情期間面對巨大的溝通挑戰，以在第一時間製造出疫苗，在這過程中，要能夠透過溝通獲得人心和信任，就跟成功製造出疫苗一樣困難且重要。蘇斯曼闡述讓自己打破傳統、團結人心、鼓勵工作夥伴往前邁進的原則，而首要重點，就是清楚確立自己的意圖，自問你究竟企圖傳達什麼訊息。蘇斯曼也點出領導者保持坦率、謙遜、幽默的重要性，並分享作為一名同志與已婚女性，在家庭和工作場所，擁抱真實自我所帶來的挑戰和機會。
蘇斯曼的故事充滿啟發和能量，本書是所有面臨溝通挑戰的領導者，都不容錯過的精彩作品！(文/博客來編譯)
A Wall Street Journal Bestseller
Pfizer’s trailblazing communications leader, Sally Susman, reveals how we can break through the noise to get our message across and make positive change.
A global pandemic. A roller-coaster economy. Political tensions ready to ignite, and common civility at an all-time low. For leaders, the pressures and the stakes could not be higher. And in such a stormy, often dangerous world, communications can no longer be considered a soft skill. The ability to reach people and drive public conversation is a rock-hard competency.
In this wise and inspiring book, Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the company managed the massive communications challenge that came with Covid-19 and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people’s hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a long and stellar career. She shows how clarifying and channeling your intention is an essential first step: What are you trying to say? She illustrates how leaders need to muster the courage to be candid in order to be effective and how, in order to connect, they must both disarm with humility and delight with humor. As a gay, married woman, she talks forthrightly about the challenges and opportunities of embracing who you are, both at home and in the workplace.
Susman’s stories will draw you in with their warmth and humanity, and enlighten and motivate you with their insight and passion. Breaking Through is essential reading for any leader who faces the daunting challenge of communicating in our noisy, turbulent world.
