Cinco DW

Before being awarded a technology patent concerning student assessment in a student response environment, Darrell Ward was programming on a 30lb "laptop". Prior to ushering in an entirely new market category in the education field, he launched the computer science program at the University of Mississippi. Before leading a multi-billion dollar industry, he was a classroom teacher. Dr. Ward exchanges the classroom for the boardroom and illustrates how his competitive spirit, inventive approach to sales and marketing, and unique company culture benefitted more than corporate investors -- colleagues, competitors and, ultimately, teachers and students profited from the trail he blazed. He emphasizes the importance of product innovation and enabling your sales team to create personal wealth, along with the power of cultivating a positive corporate culture over single-minded profitability. Discover what it took for one devoted teacher/creative businessman and his team to change the landscape of the classroom and, ultimately, the education marketplace forever. An entrepreneur's journey can be the American dream of success or the American nightmare of losing it all. Dr. Ward's story is a combination of both. He goes from classroom teacher to small business owner to industry leader as he pursues his dream of impacting education through technology. In Click, he shares business principles he learned along the way. When the company is about to close its doors for good, Dr. Ward's most ingenious ideas abound and fundamental beliefs emerge -- he perseveres and turns his struggling company into a game-changing player in the education marketplace, earning an investment value of more than $150 million.