Alex Broom is Professor of Sociology at the School of Social Sciences, the University of New South Wales, Sydney, Australia. He recently co-edited Evidence-Based Healthcare in Context; Health, Culture and Religion in South Asia; Men’s Health: Body, Identity and Social Context; and Gender and Masculinities: Histories, Texts and Practices in India and Sri Lanka. He recently co-authored Therapeutic Pluralism: Exploring the Experiences of Cancer Patients and Professionals.