Hong Kong Management Cases in Marketing

Until recently, very few case books are written about Hong Kong business situations. Most case books have drawn their materials from North America and Europe. There are very few which reflect the local situation familiar to readers in Hong Kong.To remedy

作者簡介：

The Management Development Centre of Hong Kong (MDC) was set up by the Vocational Training Council in 1984 with the main purpose of developing, promoting and extending managerial effectiveness in Hong Kong. Since its inception, it has researched extensive

• 出版社： 香港中文大學出版社 出版日期：1996-04-01 ISBN/ISSN：962201724X
• 類別： 中文書> 商業> 管理學