Implicit Measures of Attitudes

Bernd Wittenbrink, PhD, is Professor of Behavioral Science in the Graduate School of Business and a member of the Center for Decision Research at the University of Chicago. His research concerns the role that stereotypes and group attitudes play in social judgment and behavior. Dr. Wittenbrink’s work has been published in, among others, the Journal of Personality and Social Psychology, the Journal of Experimental Social Psychology, and the Personality and Social Psychology Bulletin. He serves as Associate Editor for the premier journal in the field, the Journal of Personality and Social Psychology.

Norbert Schwarz, DrPhil, is Professor of Psychology, Research Professor in the Survey Research Center and the Research Center for Group Dynamics at the Institute for Social Research, and Professor of Marketing in the Ross School of Business at the University of Michigan. His research interests focus on human judgment and cognition. Dr. Schwarz is a Fellow of the American Academy of Arts and Sciences, the Association for Psychological Science, and the Society for Personality and Social Psychology. His publications include 20 books and more than 200 journal articles and chapters.