Neo Strategic Management: Conceptual and Operational Foundations of Tomorrow’s Strategic Thinking

Artificial intelligence has driven strategic management and strategic thinking into new directions and uncharted waters. Many of our previous concepts and theories have run out of steam and they have failed at accommodating and reflecting the realities of new technologies, particularly artificial intelligence. This book responds to these serious disruptions and goes beyond the familiar boundaries of strategic management and presents a dramatic overhaul of traditional strategic thinking.

This book is unusual within the management literature arena as it draws upon concepts and tools belonging to other sciences as neurology, psychology and even physics. Yet this will mark future developments in the area and a sound understanding of that is essential for future conduct and performance of the strategic thinking function within the business environment. The analysis relies heavily on recent research, as well as the authors’ own work on AI, strategic thinking and data sciences. It will be of great interest to students and scholars of strategic management, technology research and organization behaviour.

M. S. S. El Namaki is the Dean of the Victoria University School of Management, Switzerland. He was previously Dean and a co-founder of the Maastricht School of Management, Netherlands. He has published widely in the area of strategic management and, more recently, the impact of artificial intelligence.