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有 15 項符合
Quelch的圖書，這是第 2 頁 |
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$ 3000 | The Global Market: Developing a Strategy to Manage Across Borders
作者：Quelch 出版社：John Wiley & Sons Inc 出版日期：2004-05-31 語言：英文 規格：精裝 / 424頁 / 23.6 x 16 x 3.3 cm / 普通級/ 初版  博客來 - 企管理論與實務
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$ 740 | Cases in Marketing Management and Strategy: An Asia-Pacific Perspective
作者：QUELCH 出版社：PRENTICE-HALL,INC. 出版日期：1996-01-01  三民網路書店 - 行銷企管
- 來源網頁  看圖書介紹
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$ 0 電子書 | Good Old Sussex by the Sea
作者：Tim Quelch  樂天KOBO - 運動
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圖書介紹 - 資料來源：三民網路書店 評分：
圖書名稱：Cases in Marketing Management and Strategy: An Asia-Pacific Perspective
- 圖書簡介
For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach to Asia-Pacific marketing case-studies. Cases include studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; small and large enterprises; manufacturing and trading businesses; and low- and high-technology industries.
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