The Age of Outrage: How to Lead in a Polarized World

A first-of-its-kind look at the outrage gripping organizations worldwide--and how leaders can respond to it.

Outrage is everywhere--on the left and on the right--and many companies have found themselves in the crosshairs. GoFundMe was pressured to cut off funding to protesting truckers in Ottawa. Disney’s CEO was dragged down for mishandling both sides of Florida’s ＂Don’t Say Gay＂ law. Facebook and other tech companies have been accused of manipulating elections in many countries and by many parties.

People are angry with the world--in some cases, rightfully so--and now view companies as they do governments, as targets of their wrath and potential forces for social change. Managing outrage has moved from being an occasional leadership challenge, like handling a PR crisis, to a necessary and critical leadership capability, like strategic thinking or financial acumen.

Based on his popular University of Oxford leadership course and case studies on organizations such as IKEA, Nestlé, the Vatican, and others, Karthik Ramanna offers practical steps to make sense of the outrage, work with relevant stakeholders to progress through it, and emerge stronger for it. Ramanna’s pragmatic framework, developed through years of experience with organizations, helps leaders ＂turn down the temperature,＂ analyze root causes, develop and implement responses that are mission-consistent, and build resilience.

The Age of Outrage is an essential guide for leaders and their teams in this new era of polarization.

Karthik Ramanna is a professor of business and public policy at University of Oxford’s Blavatnik School of Government, where he’s served as director of one of the world’s most diverse leadership programs. Previously a professor at Harvard Business School, Ramanna studies how leaders build trust with stakeholders. He is an expert on business-government relations and has won numerous awards, including the Harvard Business Review McKinsey Award for groundbreaking management thinking, the Journal of Accounting and Economics Best Paper Prize, and the international Case Centre’s Outstanding Case Writer prize, dubbed by the Financial Times as ＂the business school Oscars.＂