Transmediality and Advertising in Brazilian Fictional Works

This study aims to analyze the Brazilian project Latitudes (2013), based on a narrative marked by contemporaneity, working with media strategies such as transmedia (according to Henry Jenkins) and the presence of advertising in its plot. We are particularly interested in understanding the effects of meaning they bring to the work as a whole. To this end, we carried out a theoretical mapping of the notions of series and their developments, according to authors such as Umberto Eco (1989) and François Jost (2012). In the second part of the analysis, we investigated the advertising present in the work, with the insertion of products, brands and the sale of a way of life, dialoguing with authors such as Rogério Covaleski (2015), John Berger (1974) and Luiz Celso de Piratininga (1994).