WWD

Celebrating fifty years of America’s most beloved fashion brand, this book chronicles the legendary career trajectory of Ralph Lauren as documented by WWD.
Synonymous with timeless American style, Ralph Lauren metamorphosed from a small collection of men’s neckties into a global empire offering everything from casual polo shirts and luxury womenswear to athletic apparel and home goods. WWD has chronicled the company’s every step since its founding in 1967, from that first wide necktie and iconic advertisements to Lauren’s innovative venture into online media. Offering insight into this trailblazing visionary, Ralph Lauren: 50 Years of Fashion is an illustrated volume that details his meteoric rise and the highlights of his career.
Through never-before-seen archival photographs and award-winning fashion writing and business articles from the pages of WWD, this volume showcases the brand’s most noteworthy achievements, how it has shaped the fashion industry, and its status as the arbiter of classic American style. Celebrating Ralph Lauren’s fiftieth anniversary, this book is a must-have for fashion aficionados, lovers of Americana, and everyone in between.