購物比價找書網找車網
FindBook
排序:
 
 有 1 項符合

Wine Management and Marketing, Volume 2: Responses of the Industry to Crises and New Expectations

的圖書
Wine Management and Marketing, Volume 2: Responses of the Industry to Crises and New Expectations
$ 9075
Wine Management and Marketing, Volume 2: Responses of the Industry to Crises and New Expectations
出版社:Wiley-Iste
出版日期:2024-07-23
語言:英文   規格:精裝 / 368頁 / 普通級/ 初版
博客來 博客來 - 行銷理論與實務  - 來源網頁  
圖書介紹看圖書介紹
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Wine Management and Marketing, Volume 2: Responses of the Industry to Crises and New Expectations

內容簡介

With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities.

Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.

 

作者簡介

Foued Cheriet is Full Professor of International Strategy and Marketing Applied to Wine at the Institut Agro Montpellier and a member of the Institute for Higher Education in Vine and Wine, France.

Carole Maurel is Associate Professor at the University of Montpellier - Montpellier Management Institute and a member of the MRM laboratory and Labex Entreprendre, France.

Paul Amadieu is Associate Professor at the University of Montpellier - Montpellier Management Institute and a member of the MRM laboratory and Labex Entreprendre, France.

Hervé Hannin is Research Engineer at the Institut Agro Montpellier, Director of the Chaire d’entreprises Vigne et Vin, and Director of Development at the Institute for Higher Education in Vine and Wine, France.

 

詳細資料

  • ISBN:9781786308740
  • 規格:精裝 / 368頁 / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
金石堂 - 今日66折
STEM大冒險:原子與物質的超好玩科學實驗
作者:科林.史都華
出版社:五南圖書出版股份有限公司
出版日期:2019-05-28
66折: $ 231 
金石堂 - 今日66折
調整心靈 DNA有聲書﹝新版﹞
66折: $ 660 
金石堂 - 今日66折
STEM的一天:科學-配合108課綱自然科學領域,培養小學生科學素養,具備觀察與探索世界的能力!
作者:安魯尼
出版社:五南圖書出版股份有限公司
出版日期:2020-03-28
66折: $ 211 
 
金石堂 - 暢銷排行榜
中道【贈品限量版】:未來的靈性道路
作者:楊定一
出版社:天下生活股份有限公司
出版日期:2025-03-12
$ 395 
金石堂 - 暢銷排行榜
粉紅愛心樂團 beat (首刷限定版) 01
作者:しっけ
出版社:東立出版社
出版日期:2025-03-05
$ 228 
Taaze 讀冊生活 - 暢銷排行榜
原子習慣:細微改變帶來巨大成就的實證法則
作者:詹姆斯.克利爾
出版社:方智出版
出版日期:2019-06-01
$ 260 
博客來 - 暢銷排行榜
原始碼:成為比爾.蓋茲
出版日期:2025-02-05
$ 553 
 
金石堂 - 新書排行榜
我怎麼可能會成為你的俘虜啊!(全)
作者:小丸オイコ
出版社:青文出版社股份有限公司
出版日期:2025-03-13
$ 111 
博客來 - 新書排行榜
吟詠花戀 10完
出版日期:2025-03-12
$ 119 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策