購物比價找書網找車網
FindBook
排序:
 
 有 1 項符合

Wine Management and Marketing, Volume 2: Responses of the Industry to Crises and New Expectations

的圖書
Wine Management and Marketing, Volume 2: Responses of the Industry to Crises and New Expectations
$ 9075
Wine Management and Marketing, Volume 2: Responses of the Industry to Crises and New Expectations
出版社:Wiley-Iste
出版日期:2024-07-23
語言:英文   規格:精裝 / 368頁 / 普通級/ 初版
博客來 博客來 - 行銷理論與實務  - 來源網頁  
圖書介紹看圖書介紹
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Wine Management and Marketing, Volume 2: Responses of the Industry to Crises and New Expectations

內容簡介

With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities.

Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.

 

作者簡介

Foued Cheriet is Full Professor of International Strategy and Marketing Applied to Wine at the Institut Agro Montpellier and a member of the Institute for Higher Education in Vine and Wine, France.

Carole Maurel is Associate Professor at the University of Montpellier - Montpellier Management Institute and a member of the MRM laboratory and Labex Entreprendre, France.

Paul Amadieu is Associate Professor at the University of Montpellier - Montpellier Management Institute and a member of the MRM laboratory and Labex Entreprendre, France.

Hervé Hannin is Research Engineer at the Institut Agro Montpellier, Director of the Chaire d’entreprises Vigne et Vin, and Director of Development at the Institute for Higher Education in Vine and Wine, France.

 

詳細資料

  • ISBN:9781786308740
  • 規格:精裝 / 368頁 / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
金石堂 - 今日66折
個人與群體事件的本質﹝第4輯﹞
66折: $ 660 
金石堂 - 今日66折
李爾王(中英雙語版)
作者:威廉‧莎士比亞
出版社:五南圖書出版股份有限公司
出版日期:2017-08-28
66折: $ 185 
金石堂 - 今日66折
健康之道有聲書第 2 輯(新版)
66折: $ 660 
 
Taaze 讀冊生活 - 暢銷排行榜
自學日語 看完這本就能說:專為華人設計的日語教材,50音+筆順+單字+文法+會話一次學會!(附QR CODE音檔)
作者:許心瀠
出版社:語研學院
出版日期:2020-12-10
$ 374 
金石堂 - 暢銷排行榜
秘密森林的魔術師祈願寧靜生活 (首刷限定版)(上)
作者:蔓沢つた子
出版社:東立出版社
出版日期:2025-03-05
$ 200 
金石堂 - 暢銷排行榜
奉仕委員的強插性活 無修正
作者:胃之上奇嘉郎
出版社:未來數位有限公司
出版日期:2024-03-29
$ 306 
 
博客來 - 新書排行榜
減法教養:青少年家長必修!少緊盯、別老想、省規劃, 面對孩子進入「超長青春期」,走出焦慮、得到療癒的新教養守則
作者:K老師(柯書林)
出版社:天下雜誌
出版日期:2025-02-05
$ 331 
Taaze 讀冊生活 - 新書排行榜
學.問:聆聽李敖的睿智人生課
作者:徐墨
出版社:新華先鋒(滾石移動)
出版日期:2025-02-21
$ 210 
金石堂 - 新書排行榜
吟詠花戀 10(完)
作者:夏目維朔
出版社:東立出版社
出版日期:2025-03-31
$ 133 
Taaze 讀冊生活 - 新書排行榜
自由人生
作者:胡適
出版社:新華先鋒(滾石移動)
出版日期:2025-02-21
$ 180 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策