購物比價找書網找車網
FindBook
排序:
 
 有 1 項符合

Wisdom Village Publications

的圖書
The Rx Factor: Strategic Creativity in Pharmaceutical Marketing
$ 30
    電子書
The Rx Factor: Strategic Creativity in Pharmaceutical Marketing
作者:pavan choudary 
出版社:Wisdom Village Publications
出版日期:2014-10-29
語言:英文   
樂天KOBO 樂天KOBO - 行銷與銷售  - 來源網頁  
圖書介紹看圖書介紹
圖書介紹 - 資料來源:樂天KOBO   評分:
圖書名稱:The Rx Factor: Strategic Creativity in Pharmaceutical Marketing

”Brilliant, bright, blasphemous ....Blows much of what we have held to be sacrosanct—USP, marketing warfare, positioning—to smithreens…The author has captured the essence of successful marketing in this readable text, focusing on the pharmaceutical industry.” - Elsa Davies (Fellow, Institute of Management, UK)

 “Written in a racy, ’un-put-downable’ style, one reaches the end only ’asking for more’. The Rx factor is not to be missed.” - Express Pharma Pulse

 “I strongly recommend this book for all pharmacy and marketing professionals…filled with innovative and practical marketing strategies.”- Dr. B. Suresh, President, Pharmacy Council of India

Recommended by Kip Piper – the world famous Healthcare Strategist.

 

The Rx Factor is Creative Marketing at its best. It will delight the product manager and the advertising professional who wishes to go beyond USPs to Multiple Selling Propositions, beyond Marketing Warfare to Marketing Peace and beyond Positioning to Changing the Frame of Reference. It is an original yet strategic work.

Pavan Choudary is the author of path breaking books like How a Good Person can Really Win, Broom & Groom (co-author Kiran Bedi), A Trilogy of Wisdom and Machiavelli for Moral People. Pavan is also the Managing Director of Vygon, a leading French Multinational, chairs the Medical Equipment Division of CII, hosts the TV program Hum Aise Kyun Hain on Doordarshan, and has written columns for The Times of India and Financial Chronicle. He sits on some of the most respected advisory boards of India and is a much sought after Management Strategist. To know more visit www.pavanchoudary.in

 

 

 

贊助商廣告
 
 
金石堂 - 暢銷排行榜
世界上最透明的故事(日本出版界話題作,只有紙本書可以體驗的感動)
作者:杉井光
出版社:皇冠文化出版有限公司
出版日期:2024-09-30
$ 284 
金石堂 - 暢銷排行榜
叛逆玩家 01 鏡中私語特別畫卡版
作者:花於景
出版社:魔豆文化有限公司
出版日期:2024-11-20
$ 253 
博客來 - 暢銷排行榜
百姓貴族 8
出版日期:2024-10-25
$ 162 
金石堂 - 暢銷排行榜
我內心的糟糕念頭 (首刷限定版) 09
作者:桜井紀雄
出版社:東立出版社
出版日期:2024-11-21
$ 266 
 
金石堂 - 新書排行榜
緋色誘惑(07)完結特裝版
作者:山根綾乃
出版社:尖端漫畫
出版日期:2024-11-21
$ 699 
博客來 - 新書排行榜
心境:簡忠威水彩藝術
出版日期:2024-11-21
$ 1287 
Taaze 讀冊生活 - 新書排行榜
散場遊戲
作者:李芙萱
出版社:聯合文學出版社股份有限公司
出版日期:2024-11-22
$ 266 
博客來 - 新書排行榜
張忠謀自傳全集(上下冊)
作者:張忠謀
出版社:天下文化
出版日期:2024-11-29
$ 869 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策