agile for everybody: creating fast, flexible, and customer-first organizations

Agile is usually considered a practice for software development teams and technologists. But now, as more and more software and technical teams collaborate with other parts of the company, the Agile way of working has started to permeate non-tech teams as well.

This practical book explains how Agile practices have been adopted with success by other groups and divisions in a growing number of companies, and shows executives, managers, and directors how to conduct their own ＂Agile transformation.＂

Agile for Everybody distills the Agile movement into three easy-to-understand and actionable principles. You’ll learn how each of these principles can be applied to marketing departments, sales teams, and executives, as well as software developers. This book also provides a shared language for Agile transformation across the modern organization.