amiso m.

Culture and Crisis Communication: Cases from Nonwestern Societies focuses on trending areas of interest such as globalization and the emerging economic powers in the form of the BRIC countries-- Brazil, Russia, India, and China. It analyzes crisis not just within a single country perspective, but from a cross-cultural and cross-country perspective--such as how a crisis in one country may affect another. The key is to identify and discuss how politics, culture, religion and other social issues affect crisis communication and management, and lessons that organizations that wish to operate or are operating in those cultures could use in preparing and managing crisis.

The book is divided into three sections. The first is an introduction on culture and crisis communication. The next chapters analyze case studies, the intra-cultural and trans-boundary crisis communication. Each chapter examines how cultural impacts communication ad response to crisis, using a case study or two to illustrate.