an evaluation of the business and financial performance

This book evaluates Marriott International’s business and financial performance. Marriott International is a leading hotel powerhouse with over 6,000 properties in 122 countries and territories. It evaluates the financial and business performance of Marriott over a three-year period from January 1, 2014, to December 31, 2016. Various analytical tools have been used in this research report, considering both financial and non-financial information. The accounting and business techniques used are PESTEL for analyzing the external environment of Marriott, SWOT analysis for the internal environment, and also financial ratio analysis.