anthony j. reynolds

Competitive intelligence or business intelligence or (the less ruthless sounding term) marketing research is a necessary part of any successful business.

It’s not about being nosy or deceptive, although it calls for a little amount of spying. It is actually more about winning out potential buyers from your competition.

We can refer to the entire method as business secrets or intelligent business strategies or tricks of the trade, but no matter, it’s all part of the business game. Whether you lose out or win out over the competition depends on how good you are at playing the game.

This book will be a very good guide for the new online marketer. It will help you understand what competitive intelligence is all about along with these other in-depth details:

a.       Why you need to stay on top of competition
b.      The ethics and legality supporting competitive intelligence
c.       Preparing several plans of action
d.      Understanding the  CI process
e.       Outlining your competitive strategies

Plus other very helpful and useful tips to stay competitive in the online marketplace.