authority marketing: how to leverage 7 pillars of thought leadership to make competition irrelevant

Learn how to use Authority Marketing®to build thought leadership and dominate your competition by playing a game noone else knows is being played with this ground-breaking book!Are you the Authority in your field? Are you recognized as a stand-out thoughtleader, a published author, a keynote speaker, or a media personality? Are you viewedas a commodity? A hard-working expert who is a commodity and has to compete onevery level, including price?One thing is for certain: Authority doesn’t just happen; Authority is built through asystematic process called the Authority Marketing System.But how can you make this shift in an environment that is noisier and more crowdedthan ever before?If you are an entrepreneur, CEO, or professional who is frustrated with the traditionalapproach to marketing and wants to grow your business and make a bigger impact,this book will show you how to use the Authority Marketing System to create a clearand trackable blueprint to shift yourself from a commoditized expert to a highlyvisible Authority.In this book you will learn:• What Authority Marketing is and howto use it to grow your business• The 7 Pillars of Authority Marketing• How others have used Authority Marketingto create unimaginable success• Why thought leadership is your mostimportant secret weaponAuthority Marketing isn’t about ego or attention—it’s about acceleratingthe speed of trust so you are viewed not as an expert with somethingto sell, but as a thought leader with important insight to teach. Startgrowing your Authority today!