b. michael aucoin

Right-Brain Project Management: A Complementary Approach looks at contemporary project management from a fresh perspective, exploring “right-brain" approaches that are intuitive and capitalize on natural human thinking and activity. Coupled with the logical and formal, or “left-brain," methodology associated with conventional project management, facilitation of right-brain functions offers a good range of techniques for project success. Presenting extensive research and the experiences of project managers who use right-brain approaches successfully, this book sheds a unique and hopeful light on conquering the challenges of contemporary projects. In this valuable resource, you will:
•Explore the current landscape of project management, which highlights contemporary projects that are complex and aggressive
•Examine topics that address how people grow and develop patterns of thinking and attitudes that have a profound effect on the management of projects
•Consider what truly motivates people to get out of bed and right to their projects
•Evaluate the profound changes that take place on projects and how to navigate those changes
•Discover the seven principles of right-brain project management, founded on the powerful and rich processing capabilities of the right brain

Learn how the successful project manager can become a whole-brain project manager by enlisting resources from both the right and the left sides, and how to further enhance project management by incorporating innovation and flexibility.