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barbara bund的圖書 |
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$ 544 電子書 | The Outside-In Corporation
作者：Barbara Bund 出版社：McGraw Hill LLC 出版日期：2005-11-16 語言：英文  樂天KOBO - 行銷與銷售
- 來源網頁  看圖書介紹
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圖書介紹 - 資料來源：樂天KOBO 評分：
圖書名稱：The Outside-In Corporation
- Includes insights from Philip Kotler, Jack Welch, Michael Dell, Peter Drucker, Kenichi Ohmae, and other customer-based business innovators
- “Delighting the customer” is a sure route to success and profitability , as proven by customer-driven industry leaders from Microsoft to General Electric to Wal-Mart
- Barbara Bund has had a successful career in both the academic and business worlds, and is credited by Philip Kotler with popularizing the term “relationship marketing”
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