barry bull

Adapt or die?

A true story of evolution and insights by music retailer Barry Bull.

Multi award winning businessman Barry Bull reveals through his fascinating two-part book, Take the Bull by the Horns, how his pursuit for independence in the fickle music industry was a journey crammed with ecstatic highs and equally disappointing lows.

In Part one, Barry shares his personal recollections of the evolution of the Australian music scene.

Part two reveals a remarkably simple, yet effective, business and life plan of action that enabled him to evolve and succeed where many failed.

Barry lived and breathed music from the 1950’s onwards and became a conduit between the dream makers (the artists) to the dream takers (his customers.)

Rejoice and cry along with Barry as he embarks on a very private rite-of-passage through his own evolution in a quest for supremacy and survival in a business littered with broken dreams.

With rock ‘n’roll being his centre of gravity, life was never dull—and for over twenty - five years Barry kept his award winning Brisbane business, Toombul Music, in the spotlight of the Australian music and retail industry.

An inspirational true story of Barry’s encounters with superstars like Sir Cliff Richard, Michael Crawford, Neil Diamond, Slim Dusty, Willie Nelson, Billy Joel, Meatloaf, Boz Scaaggs and many others, but more poignant, is how Barry embraced the inevitable transformation of the music industry—the digital revolution of music—and adapted to change, is what makes this story so insightful.

Written with the intent to preserve the balance of celebrity stories and useful business content to tell his story, Barry Takes the Bull by the Horns and seizes every moment to share his remarkable experiences.

Now an accomplished international speaker and business mentor, follow Barry Bull's journey from musician to highly acclaimed entrepreneur. This book is easily one of the best business books on how to succeed in business, incorporating real life easy success principles and strategies that work!