bel hawkins

Shit You Should Care About was launched as a WordPress blog by three best friends in the back of a political science lecture. Today it’s a global ecosystem of content - two podcasts, 3.5 million Instagram followers and a daily newsy. They are your culture vultures, news agents and (reluctant) agony aunts all rolled into one.

MAKE IT MAKE SENSE is a collage of cultural analysis, anecdotes, personal essays, poems, and lists, interplayed like a conversation between friends. So sharp they’ll make you wince, so honest that you might feel uncomfortable with what’s reflecting back at you, so funny you’ll want to take a photo and send it to your best friend.

It’s the bedside table essential for women who’ve felt their way through life and want that experience reflected back at them. When everything feels like it’s whooshing away in an endless scroll, MAKE IT MAKE SENSE holds the answers (or questions) to what to do with all these big feelings.

Bel Hawkins (Author)
Bel is a published poet, writer, and the voice of one of the most beloved spaces in the SYSCA universe. She’s won leading awards in both advertising and media, and spent the majority of her 20s living around the world, working on projects that speak directly to worn-out women, helping people phoenix, and making them feel less alone in the world.

Lucy Blakiston (Author)
Lucy launched ’Shit You Should Care About’ with her two best friends aged 21. Within a year, the platform had soared to becoming a global success, growing millions of followers and being touted as an editorial expert for millennials and Gen Z. The voice and CEO of SYSCA, Luce is the editorial director of the company and frequently speaks and advises on how to connect with Gen Z on an international stage.