購物比價 | 找書網 | 找車網 |
FindBook |
|
有 1 項符合
beth herst的圖書 |
$ 1651 電子書 | Negotiating Business Narratives
作者:Sandford Borins,Beth Herst 出版社:Springer International Publishing 出版日期:2018-03-28 語言:英文 樂天KOBO - 企業家精神與小型企業 - 來源網頁   看圖書介紹 |
|
This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. Negotiating Business Narratives appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business.
|