blanco jimenez

This book, focused on the analysis of regional integration and dynamism in Latin American countries, takes a multidisciplinary approach to international business. It uses case studies of major industries to explore the impact of the Pacific Alliance.

Dr. Monica Blanco-Jiménez is a Research Professor in the School of Business at Nuevo León State University (UANL). She is currently PhD Coordinator for Administration, and is a full-time research professor currently working on projects related to International Business and Administration. Dr. Jesús Cruz Alvarez is a Research Professor in the School of Business at the Nuevo Leon State University. While he is currently undertaking research related to business competitiveness, he has previously held executive positions in various manufacturing environments.