brene (frw),craig,nick/ brown

Purpose and how it impacts leadership is becoming a very hot topic these days and was recently revealed to be one of the most important factors in organizational success and employee retention in the Harvard Business Review. Nick Craig has spent the past ten years studying leadership purpose, evolving from skeptic to evangelist as his experience and understanding have grown. He has worked with over 5000 executives in firms from GE to Unilever, whose stories all bear out his conclusion: Knowing your purpose is the key to authentic and effective living and leading. Leading from your purpose allows you to have real impact on the organizations and people you serve.

Yet exactly what purpose is and how to identify it remain elusive. All too often, it boils down to more of ＂do-what-you-love＂ platitudes (wouldn’t it be great if you could!). Or it is confused with finding a worthy cause and devoting yourself to it.

Nick Craig will transform your view of purpose from one of life’s many nice-to-haves-along with motherhood, apple pie, and a good night’s sleep-into the most powerful tool in a leader’s arsenal. Gaining clarity into your purpose, the highest ideal that defines and inspires you, gives you a touchstone against which to test your choices and actions, indeed every decision you make. As such, it provides the foundation for leading in a new and totally authentic way. Finding and living from your purpose is like flipping from auxiliary power to the main turbine.