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Fantastic Guide in to how to keep Customers while your Business Develops . 
 
RIGHT MESSAGE, RIGHT TIME

Savvy marketers are realizing that sending batch-and-blast emails to all customers is not an
effective form of email marketing. Customers want tailored suggestions that connect them to your brand. Each customer is at a different point in their relationship with your brand, so we suggested you envision each step of the customer journey, and develop the appropriate messaging for every point of the cycle. 

WHAT IS LIFECYCLE MARKETING?

Lifecycle marketing refers to marketing campaigns that address different customer needs as they progress in their relationship with a brand and their number of purchases. This type of targeted messaging helps foster the relationship between a brand and its customers, ultimately increasing retention. 

This is a MUST READ for anybody looking at starting a business or new start-ups . Will help Sales in the long run.