career paths：sales & marketing student’s book with cross-platform application

　　Description

　　Career Paths: Sales and Marketing is a new educational resource for sales and marketing professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the forut key language components: reading, listening, speaking, and writing. Career Paths: Sales and Marketing addresses topics including the marketing mix, closing, commissions, marketing strategies and consumer behavior.

　　The series is organized into three levels of difficulty and offers a minimum of 400 vocabulary terms and phrases. Every unit includes a test of reading comprehension, vocabulary and listening skills and leads students through written and oral production.

　　Included Features: •A variety of realistic reading passages
　　•Career-specific dialogues
　　•45 reading and listening comprehension checks
　　•Over 400 vocabulary terms and phrases
　　•Guided speaking and writing exercises
　　•Complete glossary of terms and phrases

　　The Teacher´s book contains a full answer key and audio scripts.

　　The audio CDs contain all recorded material.