collective dynamics and territories: 9 issues for competitive, innovative and sustainable territories

Faced with global economic, social and environmental challenges requiring us to go beyond individual actions, the development of collective dynamics is the ideal response. From this perspective, territories, which have long been neglected, are now asserting themselves as breeding grounds for innovative and relevant forms of organized action in response to shared experiences.

Bringing together more than twenty researchers in strategic management, human resources management and marketing, Collective Dynamics and Territories offers, through nine territorial issues (innovating and regenerating territories, building environmental action, attracting and retaining talent, etc.), insights into the conditions and modalities for developing collective dynamics within territories.

The success of local collective dynamics depends on support for the actors involved, from situation analysis to problem definition, including idea generation, selection, implementation and evaluation. This book offers a comprehensive, systemic and operational vision for analyzing and acting on collective territorial dynamics.

Anne Albert-Cromarias is Senior Lecturer of Strategic Management at ESC Clermont Business School and researcher at CleRMa, France.

Thérèse Albertini is Professor of Marketing at the University of Corsica, France.

Patrice Terramorsi is Senior Lecturer of Human Resources at the University of Corsica, France.