購物比價找書網找車網
FindBook
排序:
 
 有 1 項符合

corinne nativel

的圖書
The Globalization of Advertising
$ 1924
    電子書
The Globalization of Advertising
作者:James R. Faulconbridge,Peter Taylor,Corinne Nativel,Jonathan Beaverstock 
出版社:Taylor & Francis
出版日期:2010-12-09
語言:英文   
樂天KOBO 樂天KOBO - 行銷與銷售  - 來源網頁  
圖書介紹看圖書介紹
圖書介紹 - 資料來源:樂天KOBO   評分:
圖書名稱:The Globalization of Advertising

The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary advertising industry in Detroit, Los Angeles and New York City and the way advertising work has changed in the three cities over recent years.

The Globalization of Advertising draws upon previously unpublished research to unpack the contemporary structure, spatial organization and city geographies of global advertising agencies. The book demonstrates how teamwork in contemporary advertising agencies, intra-organizational power relations and the distribution of organizational capabilities all define how global agencies operate as transnationally integrated organizations. This in turn allows understanding to be developed of the role of the offices of global agencies located in the three case study cities, Detroit, Los Angeles and New York. The role of these three cities as preeminent markets for advertising in the USA is shown to have changed radically over recent years, experiencing both growth and decline in employment as a result of their position in global networks of advertising work; networks that operate in the context of a changing US economy and the rise of new and emerging centres of advertising in Asia and South America.

This book offers a cutting edge overview of recent and current trends in the globalization of advertising and new insights into the way global advertising agencies operate in and through world cities. It will be a valuable resource for researchers and students studying Geography, Management and Sociology.

贊助商廣告
 
金石堂 - 今日66折
講好你的故事:大膽想、小處做、趁現在,前瑞銀董事總經理的小步驟累積故事成功法。學非所用也能走出事業高成就。
作者:沈文才
出版社:大是文化有限公司
出版日期:2023-11-30
66折: $ 263 
金石堂 - 今日66折
孽子舞台劇二○二○全紀錄
66折: $ 1980 
金石堂 - 今日66折
迷霧之子三部曲套書
66折: $ 777 
 
金石堂 - 暢銷排行榜
青梅竹馬是墮落聖女!(2)
作者:ショーソン
出版社:台灣角川股份有限公司
出版日期:2024-11-07
$ 111 
博客來 - 暢銷排行榜
世界上最透明的故事(日本出版界話題作,只有紙本書可以體驗的感動)
作者:杉井光
出版社:皇冠
出版日期:2024-09-30
$ 284 
Taaze 讀冊生活 - 暢銷排行榜
【1書+1日記】3分鐘未來日記:寫下的願望真的都實現了!
作者:山田弘美、濱田真由美
出版社:方智出版
出版日期:2021-11-01
$ 252 
金石堂 - 暢銷排行榜
你願意,人生就會值得:蔡康永的情商課3
作者:蔡康永
出版社:如何出版社
出版日期:2024-08-01
$ 316 
 
金石堂 - 新書排行榜
緋彈的亞莉亞(37)
作者:赤松中學
出版社:尖端出版股份有限公司
出版日期:2024-11-15
$ 166 
Taaze 讀冊生活 - 新書排行榜
打造快速獲利的電商生意腦:6大面向╳23種經營思維,讓35,000家公司接軌成長引擎的實戰攻略
作者:CYBERBIZ電商研究所
出版社:采實文化事業股份有限公司
出版日期:2024-11-07
$ 266 
博客來 - 新書排行榜
城與不確定的牆(精裝)
$ 695 
Taaze 讀冊生活 - 新書排行榜
2025【掌握多元型式作文的速成祕訣】國文--多元型式作文攻略(高普考/地方特考/各類特考)
作者:廖筱雯
出版社:千華數位文化股份有限公司
出版日期:2024-10-15
$ 405 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策