cosmina lelia voinea

Strategic management has traditionally concerned itself with delivering simple, financial-based performance goals whereas non-market strategies entail social, political, and legal arrangements that go beyond pure market objectives. Such strategies can hugely influence firm performance and competitive advantage, especially in contexts where the interplay of national and supranational institutions amplify these often conflicting demands.

With case studies from a range of industries, this book introduces non-market strategic management, offering theories and managerial support for coping with complex business realities created by the intertwined market and nonmarket arenas. It also examines the non-market challenges from a global perspective, analysing emerging markets as well as those already well established.

This comprehensive work is an accessible and comprehensive diagnostic point of reference for both the academic and the practitioner world and those interested in looking beyond traditional market strategy.