dana j. smithers

Today's typical home-buyer wants minimal muss and fuss when it comes to settling into a new home. Many people have an idea of their "dream home," or keep a list of characteristics they want their new house to possess. Many of these sought-after characteristics are common to most home-buyers; but unfortunately for home-sellers, these characteristics are not always readily apparent in a house well lived-in. Many homeowners are beginning to realize that they could sell their house more quickly and effectively if they knew how to present it in a way that's more appealing to buyers. That's where you come in! Start & Run a Home Staging Business is the perfect step-by-step guide for anyone who wants to start their own business putting their design talents to use. This book provides tips for home staging itself, including making a room look more spacious and appealing to buyers, as well as marketing tips for making your expertise seem appealing to homeowners who may not be generating the amount of interest they need to sell their home. Home staging is a rapidly growing industry as homeowners realize their emotional investment in the arrangement of their home may not be what homeowners are looking for. Become part of the growing trend in home staging and put your skills on the market!