david (frw),david/ berger,eugene/ mclaughlin,john e./ copperfield,morey

Creating Business Magic This book takes everything these three remarkable authors—a corporate strategist, the former acting director of the CIA, and a world-renowned magician—have learned about magic and packs it into a unique framework that captures the best of this art form and relates it directly to key lessons applicable to a wide variety of business enterprises. The authors’ objective is not to create a new generation of magicians, but to adapt nine strategies of the world’s greatest magicians and inspire boundless imagination, bolster innovation, energize leadership, and spark success in any business. At the core of Creating Business Magic is the belief that imagination can make magicians of us all. Each chapter opens with a scenario depicting a pivotal historic moment in magic—from Harry Houdini to Doug Henning to Penn and Teller to David Copperfield—and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry disruptive innovation and propel a company light years ahead of the competition. The nine disruptive strategies presented by the authors demonstrate how to: anticipate the next trends out of thin air; create remarkable new products that wow customers; launch marketing and advertising campaigns that will mesmerize “aspirationals”; make dazzling sales presentations; resolve seemingly unsolvable business dilemmas; and inspire teams with resilient change leadership in which the “status quo” is never acceptable and each year the organization incorporates new “tricks” into its act. Specifically designed for companies seeking to achieve the transformative, innovative results of the authors’ illustrious corporate and political clientele—GE, Apple, Coca-Cola, Disney, Microsoft, Google, NBC, five Nobel Prize winners, and even President Barack Obama—Creating Business Magic is both an authoritative business management book and a spectacular, entertaining read.