david shippy

"A fast-paced tell-all. . .one of the great business stories of our young century." —Steve Cherry, IEEE Spectrum Magazine

The Xbox 360 and PlayStation 3 game systems have changed the face of home entertainment. But few know the amazing story inside the consoles—how David Shippy and his team of engineers at the Sony/Toshiba/IBM Design Center (STI) forged the tiny miracle at the core of it all: a revolutionary microprocessor chip that set a new paradigm in personal computing. At stake were the livelihoods—and sanity—of an unsung group of tireless visionaries. At war were the giants Microsoft and Sony.

"Drama and secret deals. . . This is the real deal." —Bob Molyneaux, ChipBridge

Here is a dazzling, behind-the-scenes account of life in the tech world, featuring memorable characters, high-level corporate intrigue, and cutthroat business dealings. It's a story that's never been told—until now.

"The real story of a team of people tasked with doing the impossible." —John C. Beck, author of Got Game

"Remarkable. . .fascinating." —Dean Takahashi, author of Opening the Xbox

"The story of the whole effort to build the Cell." —The Wall Street Journal