de ferraz vegas

Innovation is an inherent human pursuit. In fashion, it couldn’t be any different. But what is an innovative fashion product? In this book, the author seeks to elucidate the subject through bibliographical sources and case studies in footwear ateliers in the city of São Paulo. It also seeks to expose the importance of product development management in the fashion industry, a fundamental factor in launching innovative products. Through the history of footwear, it proposes guidelines for the development department to create innovative products. This book is important reading for fashion professionals who want to create products that can last over time.