de meulder

At age 23, Allison De Meulder started an online business in a time when ecommerce was a relatively unknown term. Sixteen years later, she reflects back on how she grew the business and how the business turned her into an adult. 

This book tells Allison's story. It is not meant to give advice, but rather to inspire women. She wants to show women that they can have a successful business, be a wife and be a mother, all at the same time. Allison has done it all, from hiring her husband to work with her, bringing the kids to the office on holidays instead of brunching with bunnies, to providing jobs and opportunities and inspiring a corporate culture filled with creativity, comradery and lots of sugar, chick flicks and crafting. Allison did it by choosing the right (and wrong) people for her team, making mistakes at every turn, taking risks and being an introvert. It sounds exhausting and it was, but Allison is still standing tall.