This is a common sense book for business owners and people planning to start their own business. If you already own a business, this book can help you remedy common errors. It is a must-read for anyone who wants to avoid making big mistakes that can put them out of business in a short time. The book is to be used as a workbook to help you establish business goals and to follow up on them. Chapters have action items and it is recommended you use the space in the book to record your action items, your target dates, and completion dates. To quote a review, "Brent may have a Best Seller on his hands. Small business owners and those wanting to start a business are looking for a book just like this. They want a practical experience book just like he wrote, not one written by some Harvard professor. He should do very well."