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Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing
$ 948
Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing
出版社:Dooley,Roger
出版日期:2011-11-22
語言:英文   規格:精裝 / 286頁 / 3.8 x 16.5 x 23.5 cm / 普通級
博客來 博客來 - 市場研究  - 來源網頁  
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圖書名稱:Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing

內容簡介

Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups.

Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy.  The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including:

  • New insights into what makes people buy
  • Ways for brands to form emotional bonds with customers
  • Short, easy to digest ideas that can be accessed in any order
  • Techniques for all types of businesses, including small businesses and non-profits

This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts. 

 

詳細資料

  • ISBN:9781118113363
  • 規格:精裝 / 16.5 x 23.5 x 3.8 cm / 普通級
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