entrepreneurial innovation management in university management

Entrepreneurial innovation management in university organisations has a very strong tendency towards continuous improvement in processes, products, services and management. It is also very important for teaching, research and extension, with entrepreneurial and innovative initiatives aimed at the needs of the community and society in general. The aim of this research was to identify, by means of an integrative systematic review, the contribution of entrepreneurial innovation management to university management. For this research, a bibliographical survey was carried out focusing on an integrative systematic review that presented a large number of articles on entrepreneurship in management. A bibliographical review was also carried out in order to strengthen the research. In general, based on the articles investigated, the importance of university management focused on processes, products and management in an entrepreneurial and innovative way was noted, these aspects being the competitive differential for organisational growth and development.