ernie schenck

Transform the shackles of conformity into the tools for generating amazing, unconventional results

Houdini performed his greatest tricks within the confines of a box. Now one of the advertising industry's brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity.

Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? The Houdini Solution introduces a radical theory of how to generate more focused and powerful ideas by accepting, and even thriving on, constraints instead of being controlled by them. Filled with inspiring anecdotes and intriguing exercises that will yield surprising results, this book will spur you on to unleash the full power of your creativity, work magic in the workplace, and succeed beyond your wildest dreams.

Ernie Schenck is cofounder of the advertising agency Pagano, Schenck & Kay and also a columnist and contributing editor for Communication Arts magazine.

Chapter 1: Why Thinking Outside The Box Isn?t The Answer For Most People.

Chapter 2: You See A Wall. Houdini Saw An Opening.

Chapter 3: Padlocks. Chains. Straight Jackets. That?s Stopping You From Thinking Creatively?

Chapter 4: It?s Easy To Drown When You?re Afraid Of Drowning.

Chapter 5: He?s Been In There For Three Minutes!: The Power Of Deadlines.

Chapter 6: Creativity And The Straitjacket Of Money.

Chapter 7: The Lobsterman And The Lexus.

Chapter 8:Thinking Inside The Toy Box.

Chapter 9: Houdini Didn?t Invent Magic. He Reinvented It.

Chapter 10: What, You Thought There Wasn?t Going To Be Homework?

Afterword