etienne/ mcdermott,richard a./ snyder,wenger,william

　　In Cultivating Communities of Practice, Etienne Wenger, Richard McDermott, and William M. Snyder argue that while communities form naturally, organizations need to become more proactive and systematic about developing and integrating them into their strategy. This book provides practical models and methods for stewarding these communities to reach their full potential - without squelching the inner drive that makes them so valuable.

　　Practical, yet grounded in rich theory, Cultivating Communities of Practice is the definitive work on how to understand organizations from a community point of view.

作者簡介

　　Etienne Wenger is a renowned expert and consultant on knowledge management and communities of practice in San Juan, California. Richard McDermott is a leading expert of organization and community development in Boulder, Colorado. William M. Snyder is a founding partner of Social Capital Group, in Cambridge, Massachusetts.