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$ 1500 電子書 | Identifying Hidden Needs
作者：K. Goffin,F. Lemke,U. Koners 出版社：Palgrave Macmillan UK 出版日期：2010-10-06 語言：英文  樂天KOBO - 工業與專業
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圖書介紹 - 資料來源：樂天KOBO 評分：
圖書名稱：Identifying Hidden Needs
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
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