foroudi

This timely book critically explores contemporary issues around sustainability in tourism, hospitality and events, as well as challenges including climate change and social implications, offering new, holistic insights into sustainability in these industries.

To fulfil these aims it examines cutting-edge topics such as digital transformations, AI, virtual reality, circular economy, and biomimicry, with both international case studies and deep theoretical discussions after Covid. Importantly, it does not solely focus on theory but introduces practical solutions and actionable strategies, for the implementation of sustainable practices. By doing so it calls for a shift from compliance-driven to creativity-driven sustainability.

Written by leading academics, this significant volume will be of interest to students, researcher and academics interested in tourism, hospitality, events, development studies and business.

Pantea Foroudi is Director of Research in the Business Analytics and Marketing Department and a Reader in Marketing and Corporate Brand Management. She was the Business Architect at Foroudi Consultancy till 2023. Her research focuses on consumer behavior through a multidisciplinary lens, particularly corporate brand design and identity and the Sustainable Development Goals (SDGs). Her work appears in leading journals, including British Journal of Management, Regional Studies, and more.

Maria Palazzo is a Full Professor at Universitas Mercatorum, Rome, Italy. She previously served as a Lecturer at the University of Bedfordshire (UK), a Visiting Scholar at the University of Granada (Spain), and a Visiting Lecturer at Universidad del Norte (Colombia). Her research focuses on corporate and brand marketing communication, CSR, sustainability, and digitalization, with publications in top journals including the International Journal of Hospitality Management, Journal of Brand Management, and more.

Satyendra Upadhyay is Director of Internationalisation and faculty in General Management at K.J. Somaiya Institute of Management, where he joined in March 2018. He holds two PhDs (India and China) and an MBA in Marketing from Mumbai University, with over 18 years of industry experience in India and abroad. His research focuses on international relations, education internationalisation, India-China relations, BRICS, and affiliate marketing. Since 2007, he has been a visiting professor at several institutes.