franco cologni

Among all the timepieces created during the 20th century, the Tank watch, designed by the master jeweler Louis Cartier has remained the most long-lived and the most coveted by glamorous people around the world. Inspired by the modernistic design of the Renault tank and given to General Pershing in 1918, it was the first elegant wristwatch destined for the modern man of action. Adapted also for women, the Tank has been a constantly evolving masterpiece of the jeweler's art while remaining an object of practical design for an age of technological progress.

This elegant volume traces the story of the celebrated Tank from its inception in 1917 throughout the century, weaving history and anecdote, and linking its many variations to the other great designs for watches and jewelry from Cartier's long and distinguished production. An illustrated history in three parts covers the evolution of the design and tells the story of the famous people who wore them. This is followed by an extensively researched, comprehensive catalogue featuring more than 250 vintage models drawn from Cartier's archives as well as numerous private collections around the world.

The informative text and superb illustrations locate the Tank at the heart of Cartier's creations, and also in the context of contemporary watchmaking and objets d'art, where Cartier has always been an innovator. It presents the astonishing range of Tank forms from nearly a century of design--from the rare Tank Chinoise to the famous Must and the recent Tank Française--all of which have maintained the unique Cartier identity.

Drawing on Cartier's extensive archives--many published here for the first time--this sumptuous volume, with more than 540 illustrations, provides an essential resource for vintage watch collectors and for all those who admire Cartier's distinctive style and exquisite workmanship.

Franco Cologni is a specialist on jewelry and watchmaking, and the chairman of the Association Interprofessionelle de la Haute Horlogerie. He is also the author of Made by Cartier; Piaget: Watches and Wonders; Platinum by Cartier: Triumphs of the Jeweler's Art

Dominique Fléchon is one of the world's authorities on watchmaking and the vice-president of the French Association des Collectionneurs et Amateurs d'Horlogerie d'Art. He is a frequent contributor to numerous specialist watch journals.