g. p. yadava

Communication is neither transmission of message nor message itself. It is the mutual exchange of understanding, originating with the receiver. Communication needs to be effective in business. Communication is essence of management. The basic functions of management (Planning, Organizing, Staffing, Directing and Controlling) cannot be performed well without effective communication. Business communication involves constant flow of information. Feedback is integral part of business communication. Organizations these days are very large. It involves number of people. There are various levels of hierarchy in an organization. This book is an honest attempt to explain the operating functions of management in and organization and tools of communications in simple and lucid language. The primary objective of writing this book is to meet the requirements of the professionals involved in the field. However, this book will equally useful for the students of B.Com., M.Com., MBA and other professional courses.