g. t. lumpkin

　　Strategic Management: Creating Competitive Advantages, Global Edition,has been developed specifically for an international readership. Combining thorough coverage of the key issues in strategic management with the latest contemporary topics, it has been revised and updated throughout to reflect the most recent developments in strategic management,including:

　　‧Intellectual assets
　　‧Entrepreneurship
　　‧Innovation
　　‧Knowledge management
　　‧Internet strategies
　　‧Crowdsourcing
　　‧Environmental sustainability

　　The accessible writing style and wealth of new and updated illustrations have been designed to make even the most difficult topics clear and easy to understand making this essential reading for students wantiong to get ahead and creat competitive advantages.
 

作者簡介

Gregory G. Dess

　　現職：University of Texas at Dallas

G. T. Lumpkin

　　現職：Syracuse University

Alan B. Eisner

　　現職：Pace University

Gerry McNamara

　　現職：Michigan State University

PART I: STRATEGIC ANALYSIS
Ch 1 Strategic Management: Creating Competitive Advantages
Ch 2 Analyzing the External Environment of the Firm
Ch 3 Assessing the Internal Environment of the Firm
Ch 4 Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources

PART II: STRATEGIC FORMULATION
Ch 5 Business-Level Strategy: Creating and Sustaining Competitive Advantages
Ch 6 Corporate-Level Strategy: Creating Value through Diversification
Ch 7 International Strategy: Creating Value in Global Markets
Ch 8 Entrepreneurial Strategy and Competitive Dynamics

PART III: STRATEGIC IMPLEMENTATION
Ch 9 Strategic Control and Corporate Governance
Ch10 Creating Effective Organizational Designs
Ch11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Ch12 Managing Innovation and Fostering Corporate Entrepreneurship

PART IV:CASE ANALYSIS
Ch13 Analyzing Strategic Management Cases