gander,jonathan

The concept of strategy is often misunderstood across all industries, whilst the creative and cultural industries offer unique competitive challenges that are all the more difficult without the ability to think and analyse strategically. Strategic Analysis: A creative and cultural industries perspective offers a much-needed introduction to strategic management and analysis with a focus on these diverse fields.

In this book, Jonathan Gander organizes sectors of the creative economy into different strategic groups to aid understanding and simplify a normally complex topic. The book employs a range of scenarios to practically introduce the concept of strategy in the creative and cultural sectors, and includes a range of case studies that reflect the diverse nature of these industries.

This concise, practical text focuses on application and employability, making it perfect reading for students and practitioners involved in the creative sector who require a good understanding of business thinking.