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$ 649 電子書 | You Should Test That
作者:Chris Goward 出版社:Wiley 出版日期:2012-12-21 樂天KOBO - 電腦 - 來源網頁   看圖書介紹 |
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Learn how to convert website visitors into customers
Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work.
You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
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