hale,heather

How to Work the Film & TV Markets by Heather Hale takes independent filmmakers, television and digital content creators on a virtual tour of the entertainment industry’s trade shows - the circulatory system of the entire global media landscape. This book highlights the most significant annual events around the world, details a dossier of all the players that frequent them and examines all the elements that drive the market value and profitability of entertainment properties. In-the-trenches insights from our modern, real world marketplace are contextualized into immediately implementable practical advice. Make the most of your finite investments of funds, time and creative energy to optimize your odds for success not only within the mainstream, business-to-business circuit but learn how to select, apply and scale its most prudent, proven principals to complement the most promising disruptive strategies to drive your own Do-It-Yourself / Direct-to-the-Consuming-Crowd fundraising, distribution and promotional success.

Heather Hale demystifies these markets, making them less intimidating, less confusing and less overwhelming. She shows you how to navigate these events, making them far more accessible, productive – and fun! This creative guide offers:

• An in-depth survey of the most significant film, TV and digital content trade shows around the world

• An overview of the co-production market circuit that offers financing and development support to independent producers

• An outline of the market-like festivals and key awards shows

• A breakdown of who’s who at all these events – and how to network with them

• Hot Tips on how to prepare for, execute and follow up on these prime opportunities

• Low budget key art samples and game plans

• A social media speed tour with a wealth of audience engagement ideas

• A comprehensive companion website to located at:www.focalpress.com/cw/hale featuring:

  • An up-to-date, hyperlinked, annual calendar and global map with all the market dates, locations and current info relevant to independents;

  • Current event reviews, interviews, project case studies

  • Downloadable real world examples of pitch packages, series bibles and investor presentations