iucx

Shape shifting, X-ray vision, gravity defying: we recognize these as fictional hero superpowers. Fire, the color yellow, lack of water: we know these to be their weaknesses. Superpowers and personal kryptonite brand these heroes. They also fuel and motivate today’s women in what used to be a traditionally male-dominated industry: utilities.

First-time author Connie Turner Carden has applied this paradigm to the career stories of nine highly successful women, all from the vendor community in the utility customer service space. She showcases their personal backgrounds and role trajectories against the backdrop of an amazing 40-year, transformational era for women. Turner features their impactful decisions, development of others and legacies they have paved for the next generation of women professionals. Each chapter features a woman who, by deploying extraordinary superpowers and taming personal kryptonite, has achieved success and industry reputation with different journeys. Readers learn how their persistence, flexibility and other superpowers help them tamp down kryptonite like public speaking fears, imposter syndrome and self-doubt.

Carden has worked side by side and often competitively with her chapter heroes. Read their stories and Carden’s own as you ask yourself, ＂What is my superpower? What is my kryptonite? Am I managing both to effectively advance my brand?＂