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$ 2886 電子書 | Rethinking Rational Choice Theory
作者：Jan de Jonge 出版社：Palgrave Macmillan UK 出版日期：2011-12-12 語言：英文  樂天KOBO - 行銷與銷售
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圖書介紹 - 資料來源：樂天KOBO 評分：
圖書名稱：Rethinking Rational Choice Theory
The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.
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